Business plan for finishing works. Business plan for repair and finishing works

Alexander Kaptsov

Reading time: 8 minutes

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Do you want to open your own business in decorating and renovating apartments but don’t know where to start? This article will help you understand from “A” to “Z”, what stages your initiative will begin, all the intricacies of entrepreneurship, what should be avoided, and how to most profitably develop this type of activity. How to work with staff and find a compromise with customers.

We register an apartment renovation company and prepare the necessary documents

Why are documents necessary for this business, because you can just play tricks?! It is possible, but there is a risk of being left without payment, because... in court, if the customer refuses to pay, you will not be able to prove anything, and if you present an Agreement drawn up between you and the customer, you may also “deserve” a fine for illegal business. Moreover, even advertising of your work will be limited, because some advertising agencies will also require proof of your type of activity.

If you are afraid of the unknown before preparing documents that you still do not understand and long queues, it is better to entrust this matter to an experienced lawyer. By the way, this is more correct: everyone should flawlessly do what they know “by heart.” But if you want to save money and have free time, then you can do it yourself. Since renovation and decoration of apartments is a small business, it is best to register as an individual entrepreneur (individual entrepreneurship).

Required list of documents:

• A copy of the passport certified by a notary.
• TIN (photocopy).
• Types of activities (OKVED).
• Application for "simplified" (such a taxation system). By the way, you need to think in advance about how you will work - with or without your materials: if you purchase materials yourself, then it is better to register “income minus expenses”, although the tax percentage will be increased, but, according to purchased receipts and other types of expenses, this will be taken into account when paying tax. If you do not take into account any expenses, then you can indicate “only income” in the simplified form. Please consult your accountant about this in advance. Or at the interdistrict inspection, where you will register. But a little later we will examine this issue in the article.
• State duty 400 rubles.
• Obtaining a TIN, OGRNIP certificate, extract from the Unified State Register of Individual Entrepreneurs (USRNIP) at the Federal Tax Service.
• Production of stamps and statistics codes.
• Opening a bank account.
• Notification to the tax office : where the company is located (if you rent an office, then a lease agreement) and in which bank the account is opened.
• Registration in the Social Insurance Fund, Pension Fund and the Compulsory Health Insurance Fund.

After all the legwork, you will be notified what documents, where and when you can get them. Now you can get to work boldly and with a clear conscience before the state.

Another question arises: do all construction organizations require SRO approval? If you do not intend to carry out thermal insulation and facade work, then an SRO is not required.

As the list of SROs states: “Permission is not required for such types of work as:

1. Finishing and repair work in apartments and offices
2. Installation of plumbing."

We select personnel to open an apartment renovation business

In such a small type of activity, a strong backbone is most often gathered - a friendly and well-coordinated team of several people, where everyone does their job of repairing and finishing. But we must not forget that even with very trusting relationships, disagreements can arise. If you do not clearly delineate the chain of command from the beginning, the team may soon fall apart.

If the organization is open to you, then make it clear to the employees that you are in charge at work, no familiarity, since you are responsible for everything that happens. Outside of work, you can go to a barbecue and relax for the whole weekend, but at work, no, no. By the way, to maintain a good atmosphere in the team, the director sometimes needs to organize a corporate vacation.

For a full complement of workers at the site, the following professionals are desirable:

• Painter - plasterer.
• Finisher.
• Plumber.
• Electrician.
• Ceiling and flooring installers.
• Helper worker .

How many of each specialist there will be is up to you to decide.

Due to your busy schedule, you will sometimes have to be away from the team, even if you work together and perform some kind of activity at the site. As an option, you can hire a foreman, but as experience shows, this is an extra cost for his salary in a small team. It is better to appoint yourself a “right hand” - a foreman who would work together with the team and monitor the timing and quality of work in your absence. Of course, he is the one who receives some additional payment for his responsibility.

• Accountant . This must be a proven and reliable person. Not only is he fully responsible for finances, he should not yet be a “sent Cossack”, because it is no secret that bypassing some overly strict rules and laws invented by the state, one must maneuver cunningly. Lest this cooperation later “turn sideways” for you with big troubles. As an option (one of the best) - this is an accountant for hire during the period of any reporting or calculation of salaries to employees. You just need to carefully file all checks, acts and other documents confirming your income and expenses.
• Estimator . In principle, it is not needed if you yourself have calculated an estimate based on the compiled price list, taking into account all the expenses and the cost of services, right down to the nail driven into the wall, and the customer is satisfied with this. The simpler and more intelligible the estimate for the customer in his apartment (office), the easier it will be to come to an agreement with him. But sometimes, for example, if a customer - the owner of a very large office with warehouses - requires a RIK estimate, you can contact a specialist estimator who will competently draw it up.

However, staff for such small jobs is no longer needed if you don’t want to “feed extra mouths.” Large organizations require chief accountants and their assistants, heads of departments and personnel officers, and a smart director of a small company is his own personnel officer and secretary.

The main thing is that people work conscientiously on site and deliver the work on time - this is the main indicator of the company’s integrity.

And now a little about estimates.

What services should be included in the price list for apartment renovation - list of work provided

When compiling your own price list, you need to take into account competitors’ estimates. As in any business, you have to be cunning if you want to succeed. Look on the Internet to see how much other organizations offer for their services, or ask them to send you an estimate from your competitors under the guise of a customer. There is nothing to be ashamed of - almost everyone does it. Moreover, you are not “stalking” your competitor - you are simply gaining experience in your business.

The list of repair and finishing works includes:

• Installation and repair of plumbing equipment.
• Electrical repair and electrical installation.
• Ceiling stretching.
• Flooring.
• Wall decoration at the request of the customer.

By the way, in a well-coordinated team with a full “set” of all professionals, work will be carried out faster and easier. Let’s say we need to install plumbing fixtures, a shower stall with newfangled “bells and whistles” - with a panel of various functions. But he is not good at “buttons” - so he has an electrician to help him.

Business plan for an organization, an apartment renovation company - calculation of expenses and income, profitability and payback periods

Calculate the average, acceptable price, taking into account the wages of all employees and people who provide you with services (accounting, transport, etc.). Take taxes into account. Calculate all the work with the same aforementioned nail, each meter of grooves carried out for wiring electricity, each square meter of wall painting, etc.

And now in more detail, why is it better to work in construction under the simplified taxation system “Income minus expenses”, where tax must be paid at 15% of the cost of income. Let’s say you took on an object that costs, taking into account all costs and materials, 200,000 rubles. If your tax includes only income (6%), you will pay 12,000, but all your expenses will not be taken into account. But you have so many expenses: your own materials, ordering transport for large-sized materials, wages, services, which are accompanied by Contracts and certificates of completed work, telephone calls, your own gasoline, office supplies, office furniture, and so on and so forth... As a result, you have absolutely net profit for the organization of 50,000. And you pay tax of only 7,500 rubles .

As for the payback period, it depends on the number of orders, a well-calculated estimate and an agreement with the customer. To begin with, you will still need to spend money out of your own pocket when starting a business. But more on that later.

What equipment will be needed to develop an apartment renovation business?

First of all – quality. By purchasing goods at a bargain price, you risk buying the same thing several times, since a cheap tool breaks very quickly. As a result, you risk overpaying and even delaying the work, given the time it takes to travel and purchase a new product.

If you have a “simplified” income minus expenses, then it is advisable to purchase the tool after receiving all the documents for the organization . First of all, it is necessary to create the “face” of the company - to dress and shoe the entire team in one work uniform with a logo, for example, “IP Ivanov”. Provide people with gloves, welding safety glasses, headlamps, respirators, etc. Be sure to have a first aid kit in case of injury at work.

Tools needed at the repair and finishing site: hammer drill, drill, screwdriver, jigsaw, welding machine, laser length gauge and level. And also: spatulas, paint brushes and rollers (and trays for them), tape measure, pliers, screwdrivers, buckets, hammers and mallets, rags, containers for diluting paints and glue, stationery knives and scissors, marker, sandpaper and other small items , if needed.

Every evening, after finishing work for the day, an expensive tool must be handed over to the responsible person against signature.

At a construction site, like in no other type of activity, tools can mysteriously disappear, and none of the workers admits to their guilt.

Tools and materials as the main cost item

It would seem that there are little things that when working on site you don’t notice how you spend them, but in the end it turns out to be a tidy sum. For example, drill bits for a drill or bits for a screwdriver. They tend to wear out. Sandpaper will rub, knives and pliers will break. As a result, costs increase slightly from the initial estimate. .

If the customer himself wants to choose some finishing materials, he will agree with him that you will take all receipts from purchases for reporting purposes. Even if finishing and decorative materials are not included in the estimate, well, to be honest, they will still be taken into account when spending and the tax will be less.

Advertising and marketing to help develop an apartment renovation business

Special attention is paid to this topic, especially at the very beginning of the development of the organization, because in the future it affects.

1. If you are not yet known to anyone as a company that performs renovation and decoration of apartments, it is initially best to resort to the services of "word of mouth" . Contract, for example, to renovate the apartment of your friends’ acquaintances. You completed the work efficiently and on time - now you have good reputation and advice from the customer to other people who need your services.
2. Newspaper advertising It doesn’t seem to always work - there are huge rows of speakers from competitors in the same spirit, and it’s not a fact that you will be chosen. A knight's move - for example, order a printing house to place your advertisement "upside down" - and the customer will definitely fall for such a cunning trick.
3. Post advertisements on the doors of entrances (newly completed houses with apartments on a “black key” basis are best suited for this) and dilapidated houses where apartments require renovation.
4. Make promotional business cards or flyers , and go around each apartment, handing them out. Of course, a larger percentage of leaflets will end up in the trash, but some clients will be interested.
5. The Internet is no exception either . Place your ads in an original style (not just “team, we’ll do it, on time”), but some creativity won’t hurt either. It is advisable to insert your photographs from past, successful objects. The more sites where your ads are, the sooner you will be noticed.

Risks associated with opening an apartment renovation and finishing company

The main risks are inconsistency in the team or inadequate customers.

• Warn the team immediately - there are no irreplaceable people, and there will be no concessions . If a worker goes on a drinking binge, the first time he will limit himself to a warning and “hit him in the pocket with a ruble.” The same picture repeated - immediately fire him and look for a replacement. But conscientious and responsible employees must be rewarded with bonuses - their performance will only increase.
• With customers, no matter what they are, always behave politely and tactfully . Even if he is rude for no reason, find a compromise. For example, according to the contract and estimate, the socket is installed 10 cm from the floor, but when buying a refrigerator, such a socket did not suit him, it needs 20 cm. It doesn’t matter - draw up an additional estimate and contract, taking into account the work of the electrician, dismantling and installation. If the employee himself “messed up”, it will be his problem; accordingly, he will have to redo it without additional payment.
• Be sure to take an advance payment (advance payment) before work, at least for materials, so as not to take risks in the event of force majeure , spending out of your own pocket and not getting paid at all. If, after the work has been completed, the customer refuses to pay and hides in every possible way, then everything must be resolved in a civilized manner, without resorting to crime. Of course, sue, taking into account moral damages and costs for each day of delay (this must initially be indicated in the Agreement).
• All documents must be perfect before starting work: contracts, estimates, and later – certificates of work performed. Yes, the trouble and risk also lies in the fact that when you get to the site of a defaulter, you will later have to answer to the team - they did their job, and your problem is to solve the payment from the customer. Here you will have to fork out your own ruble to the employees in order to maintain a reliable team.

Descriptive part of the business plan for apartment renovation:

Marketing. It is necessary to take into account that the work of such a company is seasonal, the lion's share of orders falls on the period from early spring to late autumn. This factor must be taken into account during an advertising campaign. During the months of least demand, customers are attracted through various discounts and promotions.

More attention should be paid to newly built houses that have recently been put into operation, where you can get the largest number of orders. Distribute advertising brochures in these houses, post advertisements on the entrances, connect the Internet to advertising, and do not forget about the recommendations of your former clients.

For a serious construction company, reputation is one of the most important aspects. Carefully approach the selection of personnel, do not relieve yourself of responsibility for defects or violation of deadlines for completing work.

Room. At first, it is not necessary to rent an office; orders can be accepted by phone.

Stock. The most common option is a repair and construction company without a warehouse; purchases of all materials are made directly to the client’s order.

Staff. In addition to repair and finishing workers (plasterers, tilers, painters, electricians, plumbers, etc.), the company needs a foreman to control the work, to coordinate with the client all aspects of the repair. In some cases, an architect may be required.

Financial part of the business plan for apartment renovation:

Expenses:
- Purchase of professional tools (drill, hammer drill, screwdriver, levels, hammers, jigsaws, etc.) - 140 thousand rubles.
- Purchase (or rental) of a Gazelle car - 350 - 420 thousand rubles.
- Staff salaries. As a rule, wages are set on a piece-rate basis. The wage fund in such companies is approximately 45 - 60% of the cost of performing work.
- Other (advertising, stationery, telephone, etc.) - 15 - 35 thousand rubles.

Income:
Cost of work: cosmetic repairs - 1 - 2.1 thousand rubles. per square meter
Economy class - 2.3 - 2.6 thousand rubles. per sq. m.
Luxury class - costs from 3.3 thousand rubles. per square meter
Completion times depend on the complexity of the work. On average, high quality renovation in two rooms. The apartment lasts 2 - 2.5 months.
Workload:
December - March approximately 1 - 3 orders per month.
June - October from 2 to 6 orders per week.
The cost of one order is 16 - 50 thousand rubles.

Profitability Each type of work is different. The most profitable work is to replace double-glazed windows, electrical installation work, and install air conditioners (approximately 50% profitability). Good profitability for plumbing and remodeling work.

The market for renovation and design services is extremely saturated. Licensed companies that have the right to carry out this type of activity are faced with competition from numerous teams of coven workers, the cost of whose services are usually low, but the quality of their work is at the same level. The demand for construction services is stable, which means this business is profitable. Not everyone knows how to open an apartment renovation company, but there are many who want to start this one. And it’s not surprising: with a competent approach, this type of activity will bring considerable income.

Where to begin?

First of all, you need to decide on the right form of activity. There are two options here: if you plan to work mainly on your own or with a small number of assistants, then it would be wiser to register as an individual entrepreneur. If you have large-scale plans and the goal is to cover as wide a spectrum of the market as possible, then it is recommended to register as an LLC (limited liability company). This will make it possible to work with legal entities: conclude contracts and make payments both in cash and non-cash.

Next, you will need to take care of obtaining a license to perform repair and finishing work. In accordance with the Federal Law "On Licensing of Certain Types of Activities" in the section "Finishing Works" the following list is indicated:

• plastering and molding works;
• decorative and finishing;
• glass works;
• facing;
• installation of suspended (stretch) ceilings, panels and slabs with front finish.

The license can be obtained for a period of 2 months and 5 years. This is not a difficult matter, you just need to collect the entire package of necessary documents. Large customers prefer to work with licensed companies, as this indicates their reliability and seriousness of intention to stay in the company for a long time. As of October 2013, the cost of a license for the simplest type of finishing work (plastering) is 1,300 rubles. Another 1500 thousand rubles. you need to pay for a consultation with a specialist who will explain what documents you will need to provide and when to expect to receive permission to carry out the work. As the list of services provided increases, the cost of the license also increases.

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Search for personnel and formation of teams

In the early stages of establishing a company, you can get by with a minimum number of specialists. Just four are enough: plasterer, electrician, plumber, carpenter. It is highly desirable that half of them have higher education. The fact is that a mandatory condition for obtaining a license is the presence of such specialists on the company’s staff, and their number must be at least 50% of all company employees. There are also certain requirements for the qualifications of workers. If he is a young specialist, and no more than 3 years have passed since he graduated from university, then he does not need to confirm his qualifications. In all other cases, you will have to take courses to improve it.

In relation to the members of your team, you need to be a demanding, but at the same time democratic leader. It is considered bad manners to withhold money or skimp on workers' salaries. It should be understood that such an attitude will not give the company good reputation. And rumors about a dishonest manager spread quickly, and soon you may find yourself faced with the fact that only mediocrities and unprofessionals agree to work for you. A good specialist will not come to work for such a company. Therefore, from the very beginning, it is important to develop the right policy in relation to those who work for you, and to fulfill all promises regarding the payment of earned money.

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How to look for clients

The most effective way to find someone who needs repairs is to post advertisements directly at the entrances of residential buildings. It needs to be done regularly, as these pieces of paper tend to disappear quickly. To prevent the company from having any claims from housing and communal services companies, recently it has become possible to enter into agreements with them to place advertisements on special notice boards that are located at each entrance. The amount needed to pay for the permit will be small, but it will save a lot of nerves.

Another effective way to find clients is to rent advertising posters in public transport. This method of attracting people interested in home renovation services has two goals at once: finding a client and advertising your company. Over time, the name of the company will be remembered, and it will gain some fame. But you can’t rely only on apartment owners. There are many businesses and institutions that need cosmetic or major renovations. It makes sense to pay attention to schools, kindergartens, canteens, shops, offices. It will be more relevant to leave booklets and business cards there.

How to open an apartment renovation company: registration + 4 options for doing business + list of personnel + 4 solutions for attracting clients + financial calculations.

Capital investments in business: 330,800 rubles.
Payback period of the company: from 5 months.

How to open an apartment renovation company- The idea is good, although not new. However, to successfully enter the market, quickly gain clients and perform high-quality work, you need serious preparation.

Treat it with full responsibility!

Running this type of business without knowledge of the types of work, how to perform them, and building materials is extremely difficult!

Most likely, you already understand something about the topic of repairs, since the thought of your own business in such a difficult direction has come into your head.

Usually, people who have worked in repair jobs, superintendents, etc. come into this business.

But you need to understand that in addition to specialized knowledge, it is necessary to have an understanding of demand, that is, to conduct a market analysis.

Apartment renovations will also be required. And, of course, as experienced owners of apartment renovation companies say: “it spins and spins again.”

This article contains all the information that will help you get off to the right start.

Apartment renovation business: is it worth starting?

Let's look at the pros and cons of this business:

Relevance and market analysis

And immediately the good news is that the statistics are reassuring! Despite the crisis, housing is being purchased and built. The same statistics show that only 5% of people do repairs on their own. Others prefer to hire professionals.

Developers usually rent out apartments with bare walls or minimal finishing, which, of course, implies renovation.

And people buying a home most often include future renovations of a new home as expenses.

In addition to the renovations that are done after purchasing a home, they also carry out continuous renovations of apartments (on average once every 7-10 years). But all this is general information.

The analysis must be carried out based on the realities of the market in which you plan to work. If we are talking about large cities with a large population and constant construction, this is one thing.

A small regional center where there is no work is completely different.

Considering that the difference in the costs of starting an apartment renovation business in a big city and in the outback is small, we advise you to immediately focus on the “advanced” market.

So, when analyzing the market, pay attention to:

• the number of the city's population and its solvency;
• availability of primary housing under construction;
• statistics for recent years in the field of purchase and sale (the easiest way to find such information is on the Internet resources of realtors in your region);
• analyze competitors: their number, specialization, services provided, prices.

Detailed business plan for apartment renovation

1) Registration of an apartment renovation company

Since Soviet times, when business was banned, the habit of working “under the table” has remained. This trend is especially noticeable in the area of ​​apartment renovation.

This is also due to the fact that it is quite difficult for the tax service to monitor the provision of such services - cash simply changes hands.

The choice of organizational and legal form (individual entrepreneur or LLC) depends on whether you intend to carry out minor or major repairs.

To speed up the process, registering an apartment renovation company can be entrusted to intermediaries. Or do it yourself, which will save you several thousand rubles.

So the plan is:

2) Premises and equipment for running an apartment renovation business

You may need an office and warehouse for your business.

We suggest you consider these options:

• do without them - communication with clients and signing of documents can be carried out on the customer’s premises, and construction materials can be delivered to the site directly from the market;
• negotiate with some company (perhaps a friend of yours) and bring your clients to them for a nominal fee;
• rent a small warehouse for tools and building materials, which will allow you to purchase them in bulk at better prices;
• rent a room and use it as an office for organizing work, meetings with clients and a warehouse at the same time.

The situation with tools is approximately the same:

• hire workers who have their own tools (and the payment for their work will be higher);
• buy only consumables yourself: drills, crowns, etc.;
• rent a tool (this is convenient for serious, expensive and bulky tools, such as a chipper, concrete mixer, etc.);
• buy everything you need.

The choice depends on your financial capabilities.

You definitely need a Gazelle car in your business. If you can’t buy it, there are options for renting or carrier services.

3) Personnel to carry out repairs

First, let's talk about you. What functions can you perform?

Usually, in a business that is starting to operate, the role of foreman, estimator, architect, designer and accountant is performed by the owner personally.

If your competence is not enough, you should think about hiring, at a minimum, a foreman.

They can be both universal, that is, perform different types of work, and specialists of a narrow profile.

Experienced businessmen advise mostly using the services of specialists. As a rule, the quality of their work is much higher and with a large number of orders it is easier to organize their work.

Hiring a staff (which is at least 4-5 workers) and paying them a rate in the first couple of days may not be profitable. Many owners of such businesses work by agreement, hiring workers for a specific facility.

While you develop a base of trusted employees, use the services of those whom your friends can recommend or read reviews.

At a minimum, the specialists for your business will need:

• dismantlers-loaders;
• plumber;
• electrician;
• tiler;
• plasterer.

4) Finding clients for a successful apartment renovation business

In a business like the apartment renovation business, advertising is a thankless task. The only 100% effective advertising is your satisfied customers.

The thing is that people undertaking renovations approach the choice of workers with caution and look for them based on the recommendations of friends. So word of mouth is the best advertising.

If you have already received the object, give it your all! Provide the appropriate quality of work, commit to the agreed deadlines and, of course, do not deceive or shortchange the client.

But, nevertheless, you somehow need to develop a base. Which company promotion is better to choose?

1. If you are focused on renovating apartments in new buildings, then flyers, booklets, and advertisements placed directly at the construction site work most effectively.
2. It is possible to reach clients through real estate sales departments, but this will require excellent convincing skills. And be prepared to pay a kickback of 5-10% of the order.
3. As with everything, now most people use the Internet to search for various services. So it would be useful to have a website for your company.

   But it will require serious investments in promotion, since the competition for sites like yours is great.

   There you can place a detailed price list, a list of necessary materials, services for calculating the cost and timing of apartment renovations.

4. Consider cooperation options with housing offices, designers, companies installing metal-plastic windows, brokers, etc. Again, for a “reward.”

5) Capital investments and payback for opening an apartment renovation company

You should renovate apartments based on the decisions you made about organizing the work.

Only based on your specific costs and market prices is it possible to draw up an estimate. We can only offer you approximate figures for a general understanding.

So, we have calculated this option for an apartment renovation business: registering an individual entrepreneur in a simplified taxation system on our own, working without an office or warehouse, purchasing basic tools (we rent especially expensive ones as needed) and a car, attracting workers to a specific site without registering for a job , creating a simple website.

6) Start-up investment in an apartment renovation business

In this type of business, all regular investments (rental of tools, purchase of building materials, wages of workers, gasoline) can be made from the client’s prepayment.

7) Profit from the apartment renovation business

Let's estimate the average prices:

The cost of cosmetic repairs is 1,500 rubles/sq.m., economy class is 2,000 rubles/sq.m., luxury class is 3,000 rubles/sq.m. On average – 2,150 rubles/sq.m.

General repairs in a 2-room apartment will cost about 110,000 rubles. The number of orders per month from a regular apartment renovation company is on average 2 pieces.

And the average profitability is 30%.

Your profit is 66,000 rubles/month.

We deliberately considered not the most “rosy” option. Profits from an apartment renovation business can be much higher.

But we should not forget that without proper organization of work, it is also very easy to burn out.

So, the payback period for the business is 5 months.

The success of any business depends on the number of customers. You will learn how and where to look for clients for your business from the video:

Apartment renovation business– interesting and profitable if organized correctly. Take the time to analyze, strategy, and prepare.

By the time you conclude an agreement with a client, you should already have a clear understanding of the prices for your work, construction materials, cost estimates, professional workers ready to begin the project, contacts of tool rental companies.

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