How to name a real estate group. Beautiful names of good luck and success

Everyone probably knows the expression “Whatever you call a ship, so it will sail”, and this rule of life, in fact, also applies to companies.

That is why many people ask a reasonable question - "How to choose the right feng shui company name?": the examples below will help you figure it out and, perhaps, immediately resolve your dilemma. Also from this article you will learn important secrets and subtleties that will allow you to avoid common mistakes when choosing a high-profile name for your business.

Feng Shui company names

A good Feng Shui name is one that consists of one or three words, and also includes the syllable of the type of activity that you are going to do. Let's look at these points in order and in more detail to understand everything.

So, why should a company name be one word (or three), why not two, five, or some other number? Let's go back to the origins of feng shui numerology. The fact is that the ideal company name should generally fit into a single word.

The number one is a very good symbol, according to Chinese Feng Shui, it literally means "winning".

Therefore, it turns out that if your brand or LLC has one word, then it is already programmed for success. A three-word name is also a good idea, since three is a number that is interpreted as “growth”, and therefore your business will quickly go uphill. But as for the name of the company, which consists of two words - here, alas, one should not expect much success.

Let's look at a banal example. Let's say you decide to open a beauty salon and plan to name it Christina. This is a good feng shui company name, although it does not display the energy of the future field of activity, but, nevertheless, the name is feminine, and therefore is closely associated with beauty.

When you are preparing a sign for your office or business, consider the following factor: the final form of the words on your sign, including the name, should also be either three or one.

In some cases, this may be the number six, as it is also good for business.

So, you make a sign for your salon, and it says "Hairdressing Christina." We end up with two words that should be avoided, and in this situation, even a good company name loses its energy. It makes more sense to add one more word and rename the sign: “Christina Women's Hairdressing Salon” or “Kristina Beauty Salon”. Also, if you need more words to describe the services and you do not fit into three, you can expand this number to six, as already mentioned above. This is a favorable number, because it is interpreted as "wealth". Then our signboard may sound like this: "Kristina Beauty Salon and Women's Hairdresser". In this case, we get six words on the sign.

Let's look at another example. A person decides to open a construction company and is looking for an original and unusual solution. For example, he gives the company an invented name or some word that has nothing to do with the construction business at all. Let's say a person chooses the name "Arkady" for his brand.

By itself, it will not bring any profit and is frankly unsuccessful in Feng Shui, because it does not have a specific energy. It is more logical in this case to supplement the name in order to attract good luck and rename the brand, for example, to "Arkadiystroy" - this is a completely different matter, and from the point of view of Feng Shui, this brand already initially has the correct and suitable energy, it becomes a favorable direction for the flows of the invisible power of Qi .

If the founder of the company does not want to change the name, then you can get out of the situation in another way: add two previous words to it, which will enhance the energy of the name and lead it in the right direction. In this case, we will add the appropriate words and end up with "Arkady Construction Company". Of course, this is not exactly what should be used for a successful business, but in this case, the harm from an inappropriate name is minimized.

Now let's discuss the typical mistakes most novice entrepreneurs make. In pursuit of originality, many businessmen act rashly and forget that due to the wrong name, even a good idea can be doomed to failure. Any business works to attract customers - the more of them, the better the company is doing. And attracts customers, of course, a concise, but capacious name.

Therefore, if you call the construction company "Arkady" and put it on the sign without any previous words, then you will simply destroy the entire feng shui of your brand. And keep in mind one more thing: the previous words must be exactly before the name of the brand, have the same shape and size of letters so that they form a single whole sentence. In this case, energy will accumulate at the beginning of the phrase, and only then - in an inappropriate or unsuccessful brand name.

But if you take these words down, write them on top or make a small addition somewhere in the corner of a sign or logo, then there will simply be no sense in this. Remember the unity of your name.

Also, along with inappropriate minimalism, when the company name consists of one inappropriate word, the opposite situation is often encountered. This is very easy to explain with an example: let's say a company places a sign above the entrance that says "Construction Company Arkadiystroy".

This creates an absurd energy picture and destroys the harmony of good luck flows, because the name itself already gives a clear idea of ​​the type of services that await people within the walls of the office and it attracts Qi flows. Therefore, it is better to remove the repetition of the same type of words or, if necessary, replace them with similar ones in meaning. And then in this case, we bring the “carrying word” (the one that is designed to accumulate and attract the energy of good luck, which describes your activity) so as not to violate the feng shui of the name: “Arkadiystroy: we create houses.”

These are primitive and understandable examples, on the basis of which you should immediately understand how feng shui works in general when it comes to the name of the company.

And now let's repeat the basics that we learned above in order to remember them and avoid the most common mistakes:

1. The name (logo) of a brand or company ideally consists of only one word;
2. Your name must contain a word or syllable that clearly indicates the type of your activity;
3. Your sign, logo, website, and so on, should have either one, or three, or six words;
4. If the name of the company is unsuccessful, we give it a place at the very end, and in front we supplement it with the necessary ones;
5. If the brand name is suitable and has the correct feng shui (contains a clear hint of your activity), then we put it at the very beginning of the sign, logo, etc.;
6. It is not necessary to strengthen the meaning of the name by supplementing it with the same syllable or word, as this violates Feng Shui;
7. Do not go after original and strange names, as such a name can make you invisible both to the flow of Qi and good luck in business, and to your potential customers.

Believe it or not, it is often these “primitive” rules that help businesses grow to incredible proportions in a short time. While innovative ideas and outlandish names most often remain in the shadows, misunderstood and not needed by anyone. Therefore, it is better to move here in a proven way so as not to upset the balance and be able to harmoniously develop your entrepreneurial activity.

Successful company names: Feng Shui examples

Let's dwell a little more on illustrative examples so that you are finally convinced that feng shui is very important here, and also not tormented by the question of which Feng Shui LLC name is best for you or how to “call” your company, office.

Let's say an aspiring entrepreneur decides to open a network of recreation complexes on the coast or on the beaches, where pools, water slides and other entertainment will be placed. A suitable name for the brand comes to his mind - "Water World". Here, in theory, everything is quite good - short and succinct, while the first word very well reflects the scope of the future institution or recreation complex, and therefore it will be great to attract positive energy, and with it - both visitors and money.

However, we notice that our brand will consist of only two words, and for guaranteed success we need one or three words. There appears to be a slight inconsistency. What can be done in this case?

Many of you must have already guessed and formed the ideal solution in your head. We simply add the word “Water Park” in front of the name, thereby making it the main one (because there is a more accurate description of the services provided here and this word has a stronger Feng Shui energy). And we get the perfect name "Water World Water Park". Better for such a plan and hard to come up with!

And here is another example: a person wonders what to name his restaurant in order to outperform competitors and create a harmonious brand that will bring him a stable and high income. Of course, you can invent something very original and unusual, but this will not bring any positive outcome.

Let's think together: why do restaurants open at all? This is the place where people come for food, to enjoy dinner, to enjoy the meal.

In order for the feng shui of the name to develop as successfully as possible and work for its owner, it is necessary to convey the main mission of the institution in your brand, and even strengthen it with an additional word in order to bypass the competition.

But do not forget at the same time that there should be a word that carries the most accurate meaning, and therefore it is better to immediately include “Restaurant” in the name. Since the restaurant serves food, you can attract positive energy and an influx of visitors if you add the word "Delicious". In addition, you can not guess for a long time, because often people come to restaurants in the evenings to have dinner or spend time mentally with family and friends.

And therefore, nothing better than "Restaurant" Tasty Dinner "or" Restaurant "Delicious Meal" can not be invented. Also, the names "Juicy Steak Restaurant" if it were a meat restaurant, "Hot Burger Diner" and so on would be great.

It is these names that are optimal and attract both crowds of people and an abundance of positive energy, and not Esmeralda Restaurant or Juno Cafe, which, even when compared with the names above, cause persistent antipathy and do not carry any positive charge.

This is exactly why a Feng Shui company name is needed: in order to form a positive perception and attitudes in a potential client at the initial stage, in order to create an energetically strong and attractive name for a company, office, office, institution or LLC.

Feng Shui company name, list: examples

You can find great examples in the banking service industry. As you already understand, the most successful projects will be those where the name includes the word “bank” or something that reflects the cash flow. Moreover, it is in the banking sector that it is important to correctly observe the name, consisting of one word, since the unit is closely related to honor and gain - this is the optimal energy for a banking company.

The energy of honor will allow you to quickly create an atmosphere of a stable and reliable bank around you, and the win that a single name entails will add stable luck to your business in financial matters.

Consider simple examples: good names for this type of service would be:

• Sberbank
• Finbank
• Privatbank

... and other "banks" that sound capacious, concise and carry a powerful feng shui.

Things will be worse for offices that have three words in the name, but which at the same time reflect the essence of the activity:

• Finance and credit
• Marine family bank
• First National Bank

And therefore, if you really need the help of energy forces and significant help in business, and also if you dream of outperforming competitors and quickly getting ahead, then choose the only correct Feng Shui company name. The examples described above will help you make the right decision and save you from blunders, due to which even the most excellent ideas and business projects often die.

You have collected a package of documents and calculated how much it will cost to launch a real estate company. Fine! It remains to figure out what your business will be called.

It would seem, what is there to think? This is a serious organization and signs "Real Estate Agency" will be enough! If you have the only such firm in a small town, this might work. But when there is more than one competitor, it is very important to be remembered by potential customers! How to do it? Now we'll tell you.

Names of real estate agencies: we formulate the main rules

Remember the two main criteria - clarity and brevity. Proceed from the fact that when a potential client sees your sign on the street or reads information about the company on the Internet, it should immediately be remembered by a potential client. And of course, understand what services you provide.

When creating names for real estate firms, we recommend choosing one of the naming principles:

• Direct associations with business. This simple method really works. “Housing issue” or “Own house” immediately refer to the direction of the company. The main disadvantage is that there are many such companies.
• Add georeferencing. Of course, if she says something to your audience. For example, Mortgage Agency on Vasilyevsky. Most importantly, make sure that there are not 5 more similar offices near you.
• Use of the owner's name. Another option is to give the name personality. Real estate agency of Konstantin Rumyantsev. Make sure the owner's name is easy to remember, otherwise this method is best avoided.

How to name a real estate agency in feng shui: we are not joking

We foresee remarks that such methods do not work in such a serious business. Of course, we do not advise you to imbue Chinese wisdom and rely only on it. However, we urge you to remember: the main principle of Feng Shui is harmony. The Earth element, which is suitable in this case, is associated with reliability, caring for people, a warm hearth, etc.

Agree, “My new apartment” sounds much better than “Real Estate Agency No. 1”. Starting from a specific direction is a win-win option. Use positive associations that inspire trust and are associated with comfort, reliability and safety.

This applies not only to the name of the company, but also to the logo, the design of the site as a whole. Proceed from the fact that the name does not exist by itself, but is inscribed in the overall concept.

What names should be avoided

There are some names that seem original and sound beautiful, but if they lose their meaning, it is better to refuse them.

• Be careful with foreign words. Sometimes the owner chooses a name, let's say in English, solely out of euphony. It is very distantly connected with the business sphere. Example: "Green House" can be with equal success as a company for the sale of suburban real estate, and a landscape design firm.
• Do not use "status" but meaningless names. "Garant Plus" or "Agency Elite" will tell you that you provide a reliable service or work with premium clients. But they do not tell the main thing: your activity is related to real estate.

Previously, many entrepreneurs, trying to get on the first lines in the lists of directories, tried to name a real estate agency so that it starts with the letter "A". From here appeared rather ridiculous names for the real estate industry: “Abazhur”, “Active Search” or “Alliances” and “Alexandra” incomprehensible to customers.

Fortunately, entrepreneurs rarely make these kinds of mistakes these days. And direct their efforts to promotion on the Internet. However, this is a topic for a separate article.

Remember the price segment

In striving for the euphony of the name, do not forget that you need to hit your target audience. If you are helping to buy low-cost housing, avoid prefixes such as "elite", "premium", etc.

Are you targeting wealthy buyers? Think about how to play with this when naming. But don't overdo it. Real estate agency "Top Premium Elite Apartments", of course, is already too much. Do not forget about the slogan and other advertising texts - here you can turn around.

General recommendations when creating a name for a real estate company

Here are the main rules for successful naming:

• Simplicity and conciseness
• Communication with real estate and your line of work
• positive associations
• Lack of patterns and banal words

We wish you good luck in creating and developing your business!

Remember the saying of the notorious Vrungel about a boat that will sail as you call it? Agree that the choice of a catchy and immediately memorable name is already half the success in the prosperity of any business. And the real estate agency is no exception.

Choose the name of the real estate agency

So, you are a businessman, your area is transactions in the housing market. But how to call a real estate agency if there are not too many creative abilities? Or just nothing comes to mind?

In this case, there are simple algorithms for generating a suitable name. Let's consider the main ones.

The magic of foreign pronunciation

Not everyone is fluent in a foreign language. By choosing a sonorous foreign-language name, the owner of almost any business can make his own signboard mysterious and ambiguous. The phrase should be short, uncomplicated, consist of 1-3 words, more or less understandable to the average consumer, and be pleasing to the ear.

At the subconscious level, he should associatively evoke the motive of recognition in potential clients. People going to the agency for the first time should feel that this place is already somewhat familiar to them.

It is important to take care that the name of the real estate agency, even a foreign one, does not turn out to be a random meaningless verbal set. There will always be a meticulous client who is not too lazy to analyze the true meaning of a word or phrase. And the case can end in a serious failure.

Direct associations

This is the simplest and most straightforward way. Its essence is in a direct indication of the area of ​​​​activity of your office. Most of these signs. This includes numerous "Urban real estate", "Square meters" and "Housing questions". Classics of the genre - "Own House" or "Mortgage Agency".

The advantage of such a name is that the client has no doubts about where he got to. Agree, opening the door under the sign "Your home", you hardly expect to get into a pharmacy or an antique shop. The flip side is mediocrity. With such a name, you will not stand out among the numerous and sometimes very creative competitors. And as a result, advertising costs will increase.

We complicate the task

Indirect associations

If you designate your activity with some beautiful and sonorous word like "Elite", no one will catch its meaning without deciphering it. For example, the name "Guarantor" hints at commitment and quality, but does not say anything about the specific area of ​​​​services offered.

Something personal

You can call the agency a beautiful female name or, for example, "Ignatiev and K" - by the name of the owner. This option is not bad, but we should not forget that it is more suitable for a small town in which there are a lot of famous people. In a metropolis, it is difficult for an ordinary client to keep such a name in his head, since there is no association with a specific person. In this case, the fight against competitors will have to be forced in other ways.

What else can you think of

You can sit down with business colleagues and brainstorm. Or you can calculate the desired option by a banal enumeration of more or less suitable words and their combinations. You can order a beautiful name for a real estate agency in a specialized naming bureau - there are many of them now. In a word, there are more than one or two ways to come up with a sonorous and satisfying name for your business owner.

What else should be taken care of in this difficult creative matter?

feng shui to help you

It is no secret that it is now very fashionable to conduct almost any business with an eye on the postulates of Feng Shui. What does this mean for our case? For the successful development of a case, one should know the element to which it may relate. And it depends on the functions that your agency has to perform.

These, by definition, include the preservation and protection of clients' homes and the care of people. In general, this moment can be attributed to the element of Earth. Beat its manifestation should be both in the name and in the interior design.

Among other things, you should use it when developing a website design, choosing advertising banners, etc.

Another element that can also come up is Fire. Its task is to support the Earth. The colors of these two elements should be yellow and brown (for Earth). Fire refers to all the shades of red found in nature.

How it works

If you use these colors in the interiors of the agency premises, it will influence the subconscious of clients in the right direction. Against the background of such an impact, a person who enters the office can more easily relax and trust a professional realtor.

If feng shui elements are applied to the design of the outdoor sign, it will attract more customers from the street. The fact is that such advertising operates on an unconscious level and can encourage even those who are not currently planning to buy or sell a home to come to you. Perhaps a person suddenly wants to get acquainted with the full list of services provided. These people are yours.

If you use Feng Shui technology, when choosing the name of a real estate agency, you should focus on words that evoke pleasant associations with comfort, safety, reliability and a warm home. At the same time, it is especially not recommended to experiment with complex names - this does not contribute to customer confidence.

Thoughts on a note

What other advice can you give to a newly minted businessman who is puzzling over how to name a real estate agency?

Here are some useful "chips". Do not use words in the title that are not specifically related to your niche. For example, if you are targeting a more or less wealthy audience, using the slogan "affordable housing" will only hurt yourself.

The situation is reversed - the sign "Elite Real Estate" is likely to scare away ordinary buyers.

Try to avoid abstract names that do not carry a specific meaning. Always keep in mind the image of your target audience. Try to take into account the maximum possible number of services that you are going to provide - rent, sale, or both.

Well, if nothing comes to mind at all, you can always invite a competent consultant who, for a reasonable fee, will help you choose the right name for a real estate agency.

Every true entrepreneur knows that business is made up of little things. And this every little thing needs to be carefully thought out, only then will a complete picture be formed that will delight you and your customers. You should not give banal arguments, such as - whatever you call a boat, that's how it will float. The name of the real estate agency is one of the most important elements, but the “boat will float” the way you manage it. It is very difficult to come up with a name that absolutely everyone would like. But if the name you choose evokes positive emotions in 80-90% of customers, then this is already a success. After analyzing the existing real estate agencies, we can note the following patterns in their names. Basically, the word “real estate” is always present, there is a geographical reference and, in direct or abbreviated form, an indication of the owner of the enterprise.

Name for a real estate agency

A sign above the entrance to your office must necessarily indicate the professional direction of the enterprise. This is especially important for a real estate agency, because in this case we are talking about big money, so you need to try to build the most trusting relationship with clients. In most cases, a real estate agency is chosen by recommendation or by place of residence. All people living in your area are potential customers, and from the name of your organization they should understand that you are engaged in real estate transactions, that is, on such a problem it will be possible to come in and consult or give an order for sale (purchase, rent) apartments. But this is only if the company is located "on the ground", and not in the endless labyrinths of office centers.

The name of the agency should contain keywords that indicate your type of activity. For example, a template could be like this - Real estate agency "advertising phrase". You can also start with words such as: "Society", "Company", "Enterprise", but then there should be a keyword, for example, "real estate", otherwise it will cause some inhibition in the minds of potential customers.

Often the name of the agency is associated with its location. You can focus on the name of the district, such keywords are probably already used. You can start with these words: Moscow real estate agency and then add something personal, like a name, if it sounds good. A good option would be - Moscow Real Estate Agency "Victoria". Real estate agency "Slavik" - no longer suitable.

Remember that the name should please not only you, but also customers. Therefore, it is advisable to come up with 2-3 working options at once that you personally like. After that, conduct a survey among your family and friends which of these options they personally like. You can also use social networks for this, the results of the survey will help you make the final decision.

Logo for a successful real estate agency

Today there is a huge competition among real estate agencies, so it is very important to distinguish them from the competition. High-quality logo development will help to acquire regular customers. When creating a corporate identity for a real estate agency, one should focus on such criteria as reliability, solidity, knowledge of the subject area, availability of housing options that will suit the client. Most often, on the logo of such organizations, you see an authentic house, a skyscraper, or even a whole small town immersed in foliage. But put it next to the logo of your competitors and, most likely, you will see a similar picture. Creating a corporate identity for a real estate agency is more than creating a first-level association, such as a label for a can of corn. It’s not enough just to have a pretty picture on a business card to attract more customers.

The visual identity of the company is one of the most important components of the overall branding concept. This is what pops up in the mind of the consumer when he hears the name of the company. The logo must necessarily be associated with the name of the agency and be strongly associated with it. The target audience, the state of the market, positioning, the general ideology of the company are the main components on which a good logo is based. Corporate identity is everything that your real estate agency visually consists of: business cards, letterheads, dress code, business documentation, outdoor advertising, packaging and more. The creation of a corporate identity is preceded by a thorough research work, which results in various tools that form the corporate identity: logos, colors and fonts. The finished design will be an excellent conductor between the client and the company.

Smile!
The Analytical Center of the Guild of Realtors of Moscow has prepared for the New Year a brief review of unusual, non-fictional names of real estate companies.

“As you call a ship, so it will sail,” says a well-known proverb. However, as practice shows, heads of real estate agencies do not always think about this when choosing the name of their company. Or just logic and associative series work differently for them, not like ordinary people. At the same time, there are enough creative top managers throughout the country, not only in Moscow. Such cities as Samara, Cheboksary, Tolyatti, Dnepropetrovsk, Pyatigorsk, Sochi, Ufa and many others distinguished themselves with unusual names of real estate agencies.

So, the first group includes agencies whose abbreviated names resemble well-known abbreviations. For example, the CIA real estate agency. There are companies with this name in Moscow, Sochi, and Samara. This abbreviation stands for Realtor Services Center. In Rostov-on-Don, organizations under the brands "BTI" (Bureau for Property Trade) and "VAT" (Real Estate of the Don Capital) are open. The creativity of realtors and the abbreviation "KGB" did not pass by - this is how "Confidentiality, Guarantee and Security" works in Izhevsk.

The second group consisted of companies with diminutive names such as "Kiryusha", "Laptenok", "Medvezhonok U", "Rybka", etc.

In the third group, we have combined real estate agencies, whose leaders, apparently, are determined to solve not only the housing issues of their clients. For example, Grillage, World of Holidays and Entertainment, Basic Resources of Pleasure, Bliss, and the Unbreakable Energy Connection with Real Estate is out of competition.

As it turns out, many directors like to name their companies after their favorite characters from Greek mythology, fairy tales, and fantasy literature. For example, AN "Isis", "Navna", "Gaia", "Nero", "Goodwin", "Harvard Realty" and even "Casper".

There is a large group of companies with names from the category of "flora and fauna" - "Cactus", "Chamomile", "Orange", "Russian Bear", etc. Moreover, the elephant turned out to be the most popular animal among the heads of real estate offices, for example, simply “Elephant”, “Seven Elephants”, “Pink Elephant”, “White Elephant”, “Big Elephant”, etc.

It becomes rather absurd and funny when the name of the company in translation from some language has a completely opposite meaning than the client thinks at first. For example, in Pyatigorsk there are AN "Phoenix", which means "risen from the ashes", and "Stix" - it seems to sound good and is quickly remembered, but in mythology it is the "river of the dead"; in Cheboksary, the company "Korsar" works, in translation "sea robber". Agree, it becomes scary to apply for a service to such agencies.

Some agencies have clearly criminal notes in their names - “Authority”, “Roof”, “Brick”, “Fart”, “VlaMi”, “Golden Domes”. Involuntarily, the imagination draws the shaven-headed specialists of these offices in leather triggers with tattoos on their arms.

Guild analysts even found two companies whose leaders apparently not only have an excellent sense of humor, but also like to read names in reverse order, as in the fairy tale "The Kingdom of Crooked Mirrors." We called them shift companies. These are AN "GURD" and "GROM". If the first agency, one way or another, disposes to itself, then the second repels - who wants to look for an apartment in the "morgue".

There are also such names of real estate agencies that not only have nothing to do with the market, but it’s not clear what the directors thought when they chose the name for their “ship”, for example, “Dignity”, “Monster”, “Stone Age”, “ Okroshka Foods”, “Fars” and many others.

There are also completely uncensored names, we will not give them as an example. But, most likely, the leaders, inventing the brand, expected to cause shock in their customers, 100% memorability and a desire to find out what kind of specialists they work for?!

Information from an open source - the NERS forum