Real estate agency name list. Beautiful names of good luck and success

Deciding to create their own business, including in the field of real estate, entrepreneurs devote a lot of time to the procedure for registering their business, searching for partners, developing a customer base and advertising. But they rarely think about how to properly name the company, and often do not know about the relationship between the name and profitability. This aspect is very important when opening a real estate agency.

Principles for creating names for a real estate agency

The process of developing unique names for a company, product or service is called naming. This is the basis for building a brand. The name must be created, taking into account certain rules, for example, adhere to euphony and achieve positive associations. You can name a real estate agency yourself, or you can use the help of professionals in the field of naming.

Advice: if the company will work in the LLC format, it is important to correctly prepare the design.

The basis for creating the original name can be taken using:

• words from everyday speech, jargon;
• rarely used words;
• historical, geographical names;
• names, words from other languages, abbreviations, neologisms, mythological concepts, etc.

But not all elements can be correctly applied when choosing a name for a real estate agency. In this case, it is better to focus on a limited range of options. A company operating in this market segment should attract visitors with its name, inspire their trust, a sense of reliability and professionalism. An illiterate name can spoil a positive image in the mind of the client, harm the image of the organization, reduce its competitiveness, as well as the effect of advertising and marketing. An incorrect approach often leads to the fact that some customers and potential partners perceive the company as they do not want to cooperate with it.

When choosing a name for a real estate agency, we advise you to pay attention to the following principles:

1. Binding to the type of activity (Elite Real Estate Agency, Dom Plus).
2. The call of pleasant emotions, associations, the formation of a positive image of the company (Partner, Vanguard, LuxeHouse).
3. Conciseness, easy pronunciation (Alliance, Alfabrok, Your Home, City, Metr).
4. Uniqueness (Pan Khauz, Byznesmost).
5. The use of words close to the field of activity in foreign transcription (Park Lane, La Vida, REAL ESTATE, Atlas Kvartyr, Realtor).

Advice: it is possible, not only by creating your own business, but also by opening a deposit in a bank, engaging in reselling, leasing real estate.

Lucky Real Estate Names

There are no universal names for real estate agencies that bring good luck. But within the framework of some teachings and practices, certain principles can be distinguished, focusing on which, it becomes realistic to choose the optimal name for a real estate agency. It should give an idea of ​​the type of activity and at the same time inspire confidence in the quality of services, reliability of cooperation and inspire confidence.

According to Feng Shui, when choosing a name for a real estate agency, you should use words that are associated with home, safety and reliability. The teaching says that the sphere of real estate is controlled by the Earth element, so the name should reflect comfort and security (for example, My Home, Status, Expert Real Estate). It is also important to take into account the nature of the first letter in the word, because according to Feng Shui, each of them has a certain element (and some cannot coexist). These are, for example, Water and Fire, Fire and Metal, Metal and Wood. The presence of such positions can adversely affect the well-being and development of the company.

When choosing a name, many are guided by the principles of numerology. According to this teaching, each letter corresponds to a certain number, and their combination carries positive or negative energy, which directly affects the course of life, the success of a person and all his undertakings. It is important that the name of the real estate agency is saturated with positive energy, does not cause bad associations and emotions. If you follow at least a few basic rules and create a name for a real estate agency correctly, it will favorably influence the start and development of a business, simplify marketing and advertising, speed up the process of creating a client base, which means it will definitely bring good luck.

What names should be avoided for real estate agencies?

When choosing a name for a real estate agency, it is important to take into account the specifics of work in a particular market segment and keep in mind the goals that it should contribute to. Some names are categorically not suitable for firms working in the field of real estate:

1. Personal names, names of mythological characters (Alma, Sophia, Amalthea).
2. Words that cause ambiguous associations (Blagovest, RealDruzi, Prince's House, StarMax, Cat's House).
3. Hard-to-pronounce words, including those in foreign transcription (Kiev International Realty, All Star Moscow Realty).
4. Abbreviations (AMGK, LiC).
5. Banal names that were actively used in various fields and do not provide an opportunity to accurately and quickly identify the company (Lighthouse, Tower, Native House, Megapolis, Leader).
6. Neologisms (although they allow you to stand out from the competition, but do not make it possible to clearly identify the company, require a more serious approach to marketing).

Everyone probably knows the expression “Whatever you call a ship, so it will sail”, and this rule of life, in fact, also applies to companies.

That is why many people ask a reasonable question - "How to choose the right feng shui company name?": the examples below will help you figure it out and, perhaps, immediately resolve your dilemma. Also from this article you will learn important secrets and subtleties that will allow you to avoid common mistakes when choosing a high-profile name for your business.

Feng Shui company names

A good Feng Shui name is one that consists of one or three words, and also includes the syllable of the type of activity that you are going to do. Let's look at these points in order and in more detail to understand everything.

So, why should a company name be one word (or three), why not two, five, or some other number? Let's go back to the origins of feng shui numerology. The fact is that the ideal company name should generally fit into a single word.

The number one is a very good symbol, according to Chinese Feng Shui, it literally means "winning".

Therefore, it turns out that if your brand or LLC has one word, then it is already programmed for success. A three-word name is also a good idea, since three is a number that is interpreted as “growth”, and therefore your business will quickly go uphill. But as for the name of the company, which consists of two words - here, alas, one should not expect much success.

Let's look at a banal example. Let's say you decide to open a beauty salon and plan to name it Christina. This is a good Feng Shui company name, although it does not display the energy of the future field of activity, but, nevertheless, the name is feminine, and therefore is closely associated with beauty.

When you are preparing a sign for your office or business, consider the following factor: the final form of the words on your sign, including the name, should also be either three or one.

In some cases, this may be the number six, as it is also good for business.

So, you make a sign for your salon, and it says "Hairdressing Christina." We end up with two words that should be avoided, and in this situation, even a good company name loses its energy. It makes more sense to add one more word and rename the sign: “Christina Women's Hairdressing Salon” or “Kristina Beauty Salon”. Also, if you need more words to describe the services and you do not fit into three, you can expand this number to six, as already mentioned above. This is a favorable number, because it is interpreted as "wealth". Then our signboard may sound like this: "Kristina Beauty Salon and Women's Hairdresser". In this case, we get six words on the sign.

Let's look at another example. A person decides to open a construction company and is looking for an original and unusual solution. For example, he gives the company an invented name or some word that has nothing to do with the construction business at all. Let's say a person chooses the name "Arkady" for his brand.

By itself, it will not bring any profit and is frankly unsuccessful in Feng Shui, because it does not have a specific energy. It is more logical in this case to supplement the name in order to attract good luck and rename the brand, for example, to "Arkadiystroy" - this is a completely different matter, and from the point of view of Feng Shui, this brand already initially has the correct and appropriate energy, it becomes a favorable direction for the flows of the invisible power of Qi .

If the founder of the company does not want to change the name, then you can get out of the situation in another way: add two previous words to it, which will enhance the energy of the name and lead it in the right direction. In this case, we will add the appropriate words and end up with "Arkady Construction Company". Of course, this is not exactly what should be used for a successful business, but in this case, the harm from an inappropriate name is minimized.

Now let's discuss the typical mistakes most novice entrepreneurs make. In pursuit of originality, many businessmen act rashly and forget that due to the wrong name, even a good idea can be doomed to failure. Any business works to attract customers - the more of them, the better the company is doing. And attracts customers, of course, a concise, but capacious name.

Therefore, if you call the construction company "Arkady" and put it on the sign without any previous words, then you will simply destroy the entire feng shui of your brand. And keep in mind one more thing: the previous words must be exactly before the brand name, have the same shape and size of letters so that they form a single whole sentence. In this case, energy will accumulate at the beginning of the phrase, and only then - in an inappropriate or unsuccessful brand name.

But if you take these words down, write them on top or make a small addition somewhere in the corner of a sign or logo, then there will simply be no sense in this. Remember the unity of your name.

Also, along with inappropriate minimalism, when the company name consists of one inappropriate word, the opposite situation is often encountered. This is very easy to explain with an example: let's say a company places a sign above the entrance that says "Construction Company Arkadiystroy".

This creates an absurd energy picture and destroys the harmony of good luck flows, because the name itself already gives a clear idea of ​​the type of services that await people within the walls of the office and it attracts Qi flows. Therefore, it is better to remove the repetition of the same type of words or, if necessary, replace them with similar ones in meaning. And then in this case, we bring the “carrying word” (the one that is designed to accumulate and attract the energy of good luck, which describes your activity) so as not to violate the feng shui of the name: “Arkadiystroy: we create houses.”

These are primitive and understandable examples, on the basis of which you should immediately understand how feng shui works in general when it comes to the name of the company.

And now let's repeat the basics that we learned above in order to remember them and avoid the most common mistakes:

1. The name (logo) of a brand or company ideally consists of only one word;
2. Your name must contain a word or syllable that clearly indicates the type of your activity;
3. Your sign, logo, website, and so on, should have either one, or three, or six words;
4. If the name of the company is unsuccessful, we give it a place at the very end, and in front we supplement it with the necessary ones;
5. If the brand name is suitable and has the correct Feng Shui (contains a clear hint of your activity), then we put it at the very beginning of the sign, logo, etc.;
6. It is not necessary to strengthen the meaning of the name by supplementing it with the same syllable or word, as this violates Feng Shui;
7. Do not go after original and strange names, as such a name can make you invisible both to the flow of Qi and good luck in business, and to your potential customers.

Believe it or not, it is often these “primitive” rules that help businesses grow to incredible proportions in a short time. While innovative ideas and outlandish names most often remain in the shadows, misunderstood and not needed by anyone. Therefore, it is better to move here in a proven way so as not to upset the balance and be able to harmoniously develop your entrepreneurial activity.

Successful company names: Feng Shui examples

Let's dwell a little more on illustrative examples so that you are finally convinced that feng shui is very important here, and also not tormented by the question of which Feng Shui LLC name is best for you or how to “call” your company, office.

Let's say an aspiring entrepreneur decides to open a network of recreation complexes on the coast or on the beaches, where pools, water slides and other entertainment will be placed. A suitable name for the brand comes to his mind - "Water World". Here, in theory, everything is quite good - short and succinct, while the first word very well reflects the scope of the future institution or recreation complex, and therefore it will be great to attract positive energy, and with it - both visitors and money.

However, we notice that our brand will consist of only two words, and for guaranteed success we need one or three words. There appears to be a slight inconsistency. What can be done in this case?

Many of you must have already guessed and formed the ideal solution in your head. We simply add the word “Water Park” in front of the name, thereby making it the main one (because there is a more accurate description of the services provided here and this word has a stronger feng shui energy). And we get the perfect name "Water World Water Park". Better for such a plan and hard to come up with!

And here is another example: a person wonders what to name his restaurant in order to outperform competitors and create a harmonious brand that will bring him a stable and high income. Of course, you can invent something very original and unusual, but this will not bring any positive outcome.

Let's think together: why do restaurants open at all? This is the place where people come for food, to enjoy dinner, to enjoy the meal.

In order for the feng shui of the name to develop as successfully as possible and work for its owner, it is necessary to convey the main mission of the institution in your brand, and even strengthen it with an additional word in order to bypass the competition.

But do not forget at the same time that there should be a word that carries the most accurate meaning, and therefore it is better to immediately include “Restaurant” in the name. Since the restaurant serves food, you can attract positive energy and an influx of visitors if you add the word "Delicious". In addition, you can not guess for a long time, because often people come to restaurants in the evenings to have dinner or spend time mentally with family and friends.

And therefore, nothing better than "Restaurant" Tasty Dinner "or" Restaurant "Delicious Meal" can not be invented. Also, the names "Juicy Steak Restaurant" if it were a meat restaurant, "Hot Burger Diner" and so on would be great.

It is these names that are optimal and attract both crowds of people and an abundance of positive energy, and not Esmeralda Restaurant or Juno Cafe, which, even when compared with the names above, cause persistent antipathy and do not carry any positive charge.

This is exactly why a Feng Shui company name is needed: in order to form a positive perception and attitudes in a potential client at the initial stage, in order to create an energetically strong and attractive name for a company, office, office, institution or LLC.

Feng Shui company name, list: examples

You can find great examples in the banking service industry. As you already understand, the most successful projects will be those where the name includes the word “bank” or something that reflects the cash flow. Moreover, it is in the banking sector that it is important to correctly observe the name, consisting of one word, since the unit is closely related to honor and gain - this is the optimal energy for a banking company.

The energy of honor will allow you to quickly create an atmosphere of a stable and reliable bank around you, and the win that a single name entails will add stable luck to your business in financial matters.

Consider simple examples: good names for this type of service would be:

• Sberbank
• Finbank
• Privatbank

... and other "banks" that sound capacious, concise and carry a powerful feng shui.

Things will be worse for offices that have three words in the name, but which at the same time reflect the essence of the activity:

• Finance and credit
• Marine family bank
• First National Bank

And therefore, if you really need the help of energy forces and significant help in business, and also if you dream of outperforming competitors and quickly getting ahead, then choose the only correct Feng Shui company name. The examples described above will help you make the right decision and save you from blunders, due to which even the most excellent ideas and business projects often die.

Smile!
The Analytical Center of the Guild of Realtors of Moscow has prepared for the New Year a brief review of unusual, non-fictional names of real estate companies.

“As you call a ship, so it will sail,” says a well-known proverb. However, as practice shows, heads of real estate agencies do not always think about this when choosing the name of their company. Or just logic and associative series work differently for them, not like ordinary people. At the same time, there are enough creative top managers throughout the country, not only in Moscow. Such cities as Samara, Cheboksary, Tolyatti, Dnepropetrovsk, Pyatigorsk, Sochi, Ufa and many others distinguished themselves with unusual names of real estate agencies.

So, the first group includes agencies whose abbreviated names resemble well-known abbreviations. For example, the CIA real estate agency. There are companies with this name in Moscow, Sochi, and Samara. This abbreviation stands for Realtor Services Center. In Rostov-on-Don, organizations under the brands "BTI" (Bureau for Property Trade) and "VAT" (Real Estate of the Don Capital) are open. The creativity of realtors and the abbreviation "KGB" did not pass by - this is how "Confidentiality, Guarantee and Security" works in Izhevsk.

The second group consisted of companies with diminutive names such as "Kiryusha", "Laptenok", "Medvezhonok U", "Rybka", etc.

In the third group, we have united real estate agencies, the leaders of which, apparently, are determined to solve not only the housing issues of their clients. For example, "Grillage", "World of Holiday and Entertainment", "Main Resources of Pleasure", "Bliss", and "Inseparable energy connection with real estate" is out of competition.

As it turns out, many directors like to name their companies after their favorite characters from Greek mythology, fairy tales, and fantasy literature. For example, AN "Isis", "Navna", "Gaia", "Nero", "Goodwin", "Harvard Realty" and even "Casper".

There is a large group of companies with names from the category of "flora and fauna" - "Cactus", "Chamomile", "Orange", "Russian Bear", etc. Moreover, the elephant turned out to be the most popular animal among the heads of real estate offices, for example, simply “Elephant”, “Seven Elephants”, “Pink Elephant”, “White Elephant”, “Big Elephant”, etc.

It becomes rather absurd and funny when the name of the company in translation from some language has a completely opposite meaning than the client thinks at first. For example, in Pyatigorsk there are AN "Phoenix", which means "risen from the ashes", and "Stix" - it seems to sound good and is quickly remembered, but in mythology it is the "river of the dead"; in Cheboksary, the company "Korsar" works, in translation "sea robber". Agree, it becomes scary to apply for a service to such agencies.

Some agencies have clearly criminal notes in their names - “Authority”, “Roof”, “Brick”, “Fart”, “VlaMi”, “Golden Domes”. Involuntarily, the imagination draws the shaven-headed specialists of these offices in leather triggers with tattoos on their arms.

Guild analysts even found two companies whose leaders apparently not only have an excellent sense of humor, but also like to read names in reverse order, as in the fairy tale "The Kingdom of Crooked Mirrors." We called them shift companies. These are AN "GURD" and "GROM". If the first agency, one way or another, disposes to itself, then the second repels - who wants to look for an apartment in the "morgue".

There are also such names of real estate agencies that not only have nothing to do with the market, but it’s not clear what the directors thought when they chose the name for their “ship”, for example, “Dignity”, “Monster”, “Stone Age”, “ Okroshka Foods”, “Fars” and many others.

There are also completely uncensored names, we will not give them as an example. But, most likely, the leaders, inventing the brand, expected to cause shock in their customers, 100% memorability and a desire to find out what kind of specialists they work for?!

Information from an open source - the NERS forum

Any commercial enterprise must have a name. Real estate agencies should pay special attention to this. The success of the company depends on its correctness, consonance and ease of memorization. To make it easier to come up with an original name, you should initially study the competitors' market, which will also help to avoid repetitions.

Where to start choosing a name?

The first steps in choosing a name for a real estate agency are as follows:

1. Analyze the business market in the region. You need to find out which real estate agencies operate in your area, what their names are. This will help to avoid a situation where your agency has a name that is consonant with a competitor.
   When analyzing, you can pay attention to the rating of agencies. The brighter and more successful the name, the more successful the company. You can check this data both using the Internet and by conducting a survey among friends and acquaintances - who would they turn to if they chose from several ads.
2. Decide on the specifics of your company. If you will work with both commercial and residential real estate, then the name should be common. If with any one of its types, it is advisable to outline the range of services provided with its help.
3. Assess the target audience and pricing policy. For an agency that deals with elite, expensive housing, a name that contains the wording "affordable housing" will not work. On the contrary, if you are selling simple apartments, it is silly to use the word "elite" in the name of the company.
4. Decide what services the company will provide. Selling or renting a home, or both. It is desirable that the name, if not as complete as possible, then at least partially indicate what exactly you are doing.

5 best title criteria

Speaking about the name of a real estate agency, it is important to note a few nuances:

1. The name should contain an indication of the type of activity of the company. For example, the Real Estate Agency "Your Home" or "Real Estate for You". A potential client must understand that the company is engaged in real estate, and not in carrying out repair work or providing cleaning services.
2. Do not use abstract phrases and words when choosing a name, the meaning of which is not directly related to real estate. For example, few people will contact the Cupid or Mishutka real estate agency.
3. The name must be remembered. Even if a potential client passed by you for the first time, because he did not have the time or opportunity to contact, he will remember the name and find you in social networks or a city directory.
4. Use of pronouns. Sometimes the use of pronouns in the name greatly enhances the impact on a person. Compare the titles "Best Home" and "Your Best Home". In the first case, we are talking about an abstract house, in the second case, concretization is already observed. It is this difference that the potential client catches on a subconscious level.
5. brevity. Brevity is the soul of wit. The shorter the name, the faster and easier it is to remember.

Develop several options for names and consult with friends and relatives, which of the options seems to them the most successful.

Experts advise additionally checking the compiled list of names through a search engine. It is quite possible that in your area there is already a real estate agency with a similar, or even completely identical name.

Name Development Approaches

There are several approaches to the development of the name.

1. Use of foreign words. Today it is one of the most popular methods. Names in English are often used, for example "City Streets ». It is worth noting that you should use words and phrases whose meaning you know for sure, otherwise, using two beautiful words to create a phrase that does not carry meaning at the same time may end badly.

Interesting fact: According to recent studies, Russians are not too friendly to firms with a foreign name. The reason for this is that not everyone speaks a foreign language at a sufficient level and can translate the name, and the older generation, moreover, finds it difficult to remember such a name.

1. Using association methods. That is, the name should directly state the type of activity of your company. For example, "Square Meter", "Rental House", "Howl's Moving Castle".
2. Using the method of indirect associations. That is, the name should indicate the quality of the services provided: "Comfort", "Elite", "Garant".
3. Use of georeferencing. For example, if your agency is located on the 20th floor, you can use the name "20th floor". If you have opened an office on Pushkin Street, then the option "Real Estate Agency on Pushkin" is possible.
4. Indication of the owner of the company. For example, "Evelina's Apartments", "The Best Property from Vasilisa".

Examples of the best and most beautiful titles

If you can't come up with a name yourself, pay attention to the options below. Perhaps one of them will suit you:

• My housing
• Den
• World of Apartments
• Your Footage
• Arend Arendovich
• Road to home
• Real estate connoisseurs
• Housing problem
• New address
• Your corner
• I want an apartment
• With a new home

Video: How to come up with a company name?

You can learn more about naming approaches in the video below. It discusses five main approaches to choosing a company name, including a real estate agency. The specialist gives a number of useful tips on choosing a name and offers his own, the most successful options:

When choosing a name for a real estate agency, you should consider several factors - it should reflect your type of activity, be simple and easy to remember, and most importantly, do not repeat the names of real estate agencies already existing in your city or region.

Every true entrepreneur knows that business is made up of little things. And this every little thing needs to be carefully thought out, only then will a complete picture be formed that will delight you and your customers. You should not give banal arguments, such as - whatever you call a boat, that's how it will float. The name of the real estate agency is one of the most important elements, but the “boat will float” the way you manage it. It is very difficult to come up with a name that absolutely everyone would like. But if the name you choose evokes positive emotions in 80-90% of customers, then this is already a success. After analyzing the existing real estate agencies, we can note the following patterns in their names. Basically, the word “real estate” is always present, there is a geographical reference and, in direct or abbreviated form, an indication of the owner of the enterprise.

Name for a real estate agency

A sign above the entrance to your office must necessarily indicate the professional direction of the enterprise. This is especially important for a real estate agency, because in this case we are talking about big money, so you need to try to build the most trusting relationship with clients. In most cases, a real estate agency is chosen by recommendation or by place of residence. All people living in your area are potential customers, and from the name of your organization they should understand that you are engaged in real estate transactions, that is, on such a problem it will be possible to come in and consult or give an order for sale (purchase, rent) apartments. But this is only if the company is located "on the ground", and not in the endless labyrinths of office centers.

The name of the agency should contain keywords that indicate your type of activity. For example, a template could be like this - Real estate agency "advertising phrase". You can also start with words such as: "Society", "Company", "Enterprise", but then there should be a keyword, for example, "real estate", otherwise it will cause some inhibition in the minds of potential customers.

Often the name of the agency is associated with its location. You can focus on the name of the district, such keywords are probably already used. You can start with these words: Moscow real estate agency and then add something personal, like a name, if it sounds good. A good option would be - Moscow Real Estate Agency "Victoria". Real estate agency "Slavik" - no longer suitable.

Remember that the name should please not only you, but also customers. Therefore, it is advisable to come up with 2-3 working options at once that you personally like. After that, conduct a survey among your family and friends which of these options they personally like. You can also use social networks for this, the results of the survey will help you make the final decision.

Logo for a successful real estate agency

Today there is a huge competition among real estate agencies, so it is very important to distinguish them from the competition. High-quality logo development will help to acquire regular customers. When creating a corporate identity for a real estate agency, one should focus on such criteria as reliability, solidity, knowledge of the subject area, availability of housing options that will suit the client. Most often, on the logo of such organizations, you see an authentic house, a skyscraper, or even a whole small town immersed in foliage. But put it next to the logo of your competitors and, most likely, you will see a similar picture. Creating a corporate identity for a real estate agency is more than creating a first-level association, such as a label for a can of corn. It’s not enough just to have a pretty picture on a business card to attract more customers.

The visual identity of the company is one of the most important components of the overall branding concept. This is what pops up in the mind of the consumer when he hears the name of the company. The logo must necessarily be associated with the name of the agency and be strongly associated with it. The target audience, the state of the market, positioning, the general ideology of the company are the main components that a good logo relies on. Corporate identity is everything that your real estate agency visually consists of: business cards, letterheads, dress code, business documentation, outdoor advertising, packaging and more. The creation of a corporate identity is preceded by a thorough research work, which results in various tools that form the corporate identity: logos, colors and fonts. The finished design will be an excellent conductor between the client and the company.